About BonusBench
BonusBench is a promotion intelligence tool for CRM, retention and acquisition teams at licensed gambling operators. It keeps a live library of the casino, sportsbook, bingo and poker promotions competitors are running, with the terms that decide what an offer is really worth: wagering, caps, minimum deposits, expiry and eligibility.
What we track
Right now the library holds 2,470 live promotions from 269 operator sites across 17 markets, and 2,858 promotions have been tracked since launch.
How promotions are collected
Each operator's public promotions pages are checked automatically on a schedule, typically every one to three days. When a page is new or has changed, the offer is extracted into a structured record (title, mechanic, bonus value, wagering, caps, dates, key terms) and non-English offers are translated, while the original wording is kept alongside.
Records that look clean are published straight away. Anything uncertain, such as conflicting figures on a page, missing terms or an unusual value, is held back for a person to review before it goes live. When an offer disappears from an operator's site, or its end date passes, it is marked as ended rather than deleted, so its history stays available.
What the scores mean
Attractiveness and abuse risk are calculated from the offer's structured terms with a fixed rubric: value relative to the market, wagering, caps, deposit requirements and restrictions. They are the same calculation for every operator, so offers can be compared fairly.
Competitiveness is where an offer's attractiveness ranks among live offers of the same type in the same market and product. Where fewer than five comparable offers exist, it is shown as insufficient data rather than guessed.
Who it is for
BonusBench is a business tool for people who design and approve promotions at licensed operators. It is not a bonus comparison site for players, it carries no affiliate links, and nothing here is an invitation to gamble. Promotion data is collected from operators' own public pages; the Promo Builder's drafts and regulation notes are a starting point for your own compliance and legal review, not a substitute for it.
Free tools and guides
The free tools and Learn guides need no account. The full library, benchmarks and Promo Builder are free during launch: create an account.
Contact
Questions, corrections or a market you would like covered: support@bonusbench.io.