United States · Sweepstakes

Sweepstakes casinos in the US

Sweepstakes (social) casinos use two currencies: Gold Coins, bought and played for fun, and Sweeps Coins, given free with purchases or by mail-in request and redeemable for cash prizes. The "no purchase necessary" model lets them operate outside state gambling licences in most of the country, but since 2025 a growing list of states has banned it outright.

Market size

$14.3bn
Coin purchases by US players in 2025 (Eilers & Krejcik estimate)
SGLA / Eilers & Krejcik
$4.7bn
Net revenue after prizes in 2025 (Eilers & Krejcik estimate)
SGLA / Eilers & Krejcik
−10%
Forecast change in net revenue for 2026 as state bans take effect
Eilers & Krejcik via PromoGuy
~20%
California's share of the US sweepstakes market before its 2026 ban
Sweepsy / Eilers & Krejcik
A$7.3bn
VGW group revenue, year to June 2025 (Chumba Casino A$5.2bn of it)
Gambling Insider
50-60
Sweepstakes casino operators active in early 2025, by industry estimates
Public Gaming

Industry estimates, not audited figures: coin purchases are what players spend, net revenue is what operators keep after prizes are redeemed.

States that ban sweepstakes casinos

10 states have passed laws that ban dual-currency sweepstakes casinos. Most also reach the suppliers, payment processors and affiliates that work with them.

StateLawApplies fromWhat it does
New JerseyA544715 Aug 2025Signed and effective 15 August 2025; penalties reach operators and those who support them.
ConnecticutSB 1235 (Public Act 25-112)1 Oct 2025Part of a wider gaming bill signed in June 2025.
MontanaSB 5551 Oct 2025Signed May 2025; operators had to leave the state by 1 October 2025.
New YorkS5935A (Chapter 605, Laws of 2025)—Signed by Governor Hochul in December 2025.
CaliforniaAB 8311 Jan 2026Also reaches suppliers, payment processors and affiliates.
TennesseeSB 213622 May 2026Signed 22 May 2026 and effective immediately, through the Consumer Protection Act.
IndianaHB 10521 Jul 2026Civil penalties up to $100,000 per violation; sweepstakes poker is exempt.
MaineLD 200714 Jul 2026Signed April 2026, timed with the launch of tribal online casinos (LD 1164).
LouisianaHB 883 and HB 531 Aug 2026HB 883 makes dual-currency games illegal online gambling; HB 53 adds them to the racketeering statute.
OklahomaSB 15891 Nov 2026(upcoming)Became law when the Legislature overrode the governor's veto; operating is a felony.

Restricted without a dedicated ban

In these states regulators act against sweepstakes casinos under existing law, and most operators exclude them.

StateLawDateWhat it does
MichiganRegulator enforcement—The Gaming Control Board has sent cease-and-desist letters since 2023 (Stake.us, VGW's LuckyLand and others left).
IowaSF 22891 Jul 2026Not a ban: gives the Racing and Gaming Commission cease-and-desist and injunction powers; several operators left.
WashingtonState gambling law—The Gambling Commission treats sweepstakes-style casino games as prohibited online gambling; operators exclude the state.
IdahoState gambling law—A broad definition of gambling leaves no room for the sweepstakes model; operators exclude the state.
NevadaRegulator authority—Regulators can act against sweepstakes operators; most operators exclude the state.

Main operator groups

VGW (Virtual Gaming Worlds)
Chumba Casino · LuckyLand · Global Poker

The original and largest group; its share has fallen from over 90% of the market to roughly half as rivals grew. Taken private by its founder in 2025.

Source
B2Spin group (B-Two Operations)
McLuck · Hello Millions · Jackpota · Mega Bonanza · PlayFame · SpinBlitz

Gibraltar-based B2Spin owns the trademarks; B-Two Operations has run the brands since May 2024 (previously B2Services in Tallinn).

Source
Easygo (Stake)
Stake.us

The sweepstakes sister of the Stake.com crypto casino.

Source

Sweepstakes promotions we track

89 live offers from 25 sweepstakes brands, read from their own promotion pages and updated daily.

High 5 Casino11Stake.us11LuckyLand7Yay Casino7Fortune Coins6American Luck5
Chumba Casino4
Hello Millions4
Pulsz4
Splash Coins4
Global Poker3
Lunaland3
McLuck3
Ruby Sweeps3
Clubs Poker2
Coinz2
Jackpota2
Crown Coins Casino1
Funrize1
JackpotRabbit1
Punt1
SpinQuest1
Sportzino1
Spree1
Zula Casino1

For information only, not legal advice. State laws and operator exclusion lists change often; check the enacted text and each operator's terms. Last reviewed 1 November 2026.